Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho. It’s one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states.
Albertsons
Order Ahead - Mobile app
I led the design, research, and worked closely with product on strategy for Albertson’s first digital mobile “Order Ahead” in-store deli pickup.
Order Ahead - Kiosk
I also did the same for the first digital “Order Ahead” in-store kiosk deli pickup.
Digital Ticketing - Jewel Osco
Jewel-Osco wanted to upgrade the old fashioned “take a paper ticket” deli experience to a more efficient digital process. I led the design vision, research and helped with product strategy.
Product Detail Page
I was motivated to redesign our PDP in order to provide useful product information for our customers and hopefully encourage them to add items from this page. Most of our customers were adding items directly from the product card, so I wanted to understand what type of customer would head to the PDP, and what they look for determine if they want to add the item. Through surveying and competitive research, I discovered our customer priorities and drove 3% more engagement on the page with 1.5% more cart additions.
Out with the old
In with the new
Importance of PDP elements to customers
What we added
item availability and store info
larger & multiple product images
poppins type for titles
added dietary labels
new coupon UI
no longer hiding product info
new nutrition facts UI
sticky CTA
Web Landing Pages
One of my first quick deliverables was created landing pages using our older web design system. These pages were created to inform customer of DUG/Delivery fulfillment and drive up SEO.
